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Website Promotion

Website promotion includes a bunch of techniques and phases of getting your business online and making money.

I would like to hear your comments on what is web promotion.

Here are my thoughts:

There is web design, marketing, advertising, and a host of other elements.

For the sake of this article, let’s say you have your key elements:

1. Domain name registered.
2. Website Host.
3. Content.
4. Design.

What you don’t have is traffic or not enough. The point of web promotion is to get your site seen.

Just like in the real world, promotion is a part of advertising and marketing.

Some times you promote your company by attending events and socializing You try to make friends with the movers or at least be seen as part of their environment.

You make it a point to be friendly with the people that can direct business in your direction

Search Engine Optimization

This brings us to getting listed on search engines. This is and will always be the purpose of optimizing your web pages.

You promote on search engine results pages.

The SE is the entity or person that can direct business to you. Get friendly with her.

YAHOO!

There are formulas for detecting keyword stuffing, link farming and other Black Hat tactics. These tactics are no longer effective.

The engines have been forced to come up with more and more complex algorithms to stop result page spamming.

Just like your inbox, the result pages on a search are often clustered with unrelated content.

Of course it takes the form of website pages getting placement on your result page.

Have you searched for something on line and found unrelated sites on the results
You search for a recipe for French toast and the top results are restaurants in France or a deal for international airline travel.

The search engines do not want SPAM. They want only recipe sites to appear or pages that contain recipes for the breakfast meal, French toast.

Site Rank

Ranking sites are based on hundreds of criteria but the most influential are:

1. Content.
2. META keyword and description.
3. Title.
4. Heading.

Our next article will deal with getting ranked on search engines by using the tools above. Web promotion tools are available for free all over the net but understanding how to apply the techniques can be a confusing task.

Keep it simple by applying a thoughtful approach to being compliant with search engine rules and web promotion will become second nature.

All comments are welcome. Your help is appreciated.